Tuesday, April 14, 2020
Land O Lakes CEO Beth Ford Talks Rise to the Top
Land O Lakes CEO Beth Ford Talks Rise to the Top When Land OâLakes CEO Beth Ford was a teenager, she made $2 per hour de-tasseling corn and cutting out weeds in soybean fields in Iowa. That was long before she earned the top spot at one of Americaâs largest dairy producers this summer â" joining a small group of women who lead Fortune 500 companies and becoming the first openly gay woman to do so. But whether in the cornfield or in the boardroom, Ford maintains her career and titles she has collected along the way were never about her. âI havenât sought to have some platform,â Ford says. âIâve sought to be the CEO of this company â" and to be the very best CEO, to be the best leader, and partner with my team, and to do everything I can for our farmers and members.â Fordâs inevitably busy entry to the top post has been complicated by the setbacks from the retaliatory tariffs spurred by President Donald Trumpâs trade war. Many Land OâLakes farmers, who work with dairy, soybeans, and grains, are struggling in the crucial export market as a result, Ford says. On top of managing this challenge, in her first six weeks, Ford has met with her employees, crashed intern presentations, traveled to 16 different cities to meet with local farmers, met with crucial partners like Walmart and Hershey, restructured her team, and prepared for a busy fourth quarter, among other tasks. And sheâs been pushing Land OâLakes beyond its reputation for simply selling butter to the forefront of the agricultural industry, where the company has been pursuing new technologies and developing more plant-friendly farming techniques. If anything, Fordâs first few weeks on the job represents her approach to using her career to help elevate others â" not just herself. Her position as CEO was never about herself or her identity â" but sheâs ânot pushing it away,â she says. Since her appointment, she has connected with women around the country, members of the LGBTQ community, and families with children who are coming to terms with their sexual orientation or gender identity. âWhat I would wish people to take away is to be you,â she says. âBring your best self. Youâll be OK.â That philosophy has guided Ford throughout her career â" and itâs what she hopes to instill in her 10,000 employees as she tells them to come to work as their most authentic selves. âIf you develop a team atmosphere like that, if you see and feel the excitement, itâs fun to come to work,â Ford says. âEven when there are bumps, it doesnât feel insurmountable. Weâre going to go forward.â That idea is perhaps reflected in the companyâs most recent commercial, which debuted during a recent episode of NBCâs The Voice. The ad, set to an alternative take on âOld MacDonald Had a Farm,â celebrates the female farmers in the cooperative. It was made before Ford became the companyâs first female CEO â" âI wish I could tell you we were that sharp with our timing,â Ford jokes â" but comes at a crucial time in the companyâs history. (Thirty-one percent of American farmers are women, according to the U.S. Department of Agriculture.) âPeople have a perspective or perception that itâs all men, and women arenât part of it,â Ford says. âAnd that just couldnât be further from the truth.â The same could be said of her peers in the business world. Women â" including herself â" make up just around 5 percent of all top Fortune 500 CEOs, and many of them have certainly faced their own set of challenges as a result. But Ford encourages other women to go for promotions, ask for raises, and challenge themselves at work. Asking for a promotion, she says, âcould go one of two ways. They could say, âNo, youâre not ready,â and youâre actually in the same position you were before. You get to then ask the next question: âIf itâs no, then why is it? Tell me. Help me understand where my gaps are. Help me learn.â âBut be careful,â she adds, âbecause you have to be able to accept that feedback.â Regardless of the outcome, she says, âI try to move forward with confidence and resilience. Itâs critically important as part of good career success to move the ball forward.â
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