Wednesday, April 29, 2020

Is Your Head Spinning -

Is Your Head Spinning - Wednesday.   Hump day.   The only thing I  can think to say is the more things change, the more they stay the same.   It seems as if every post in the past week has been about change.   Resumes may be changing.   The workforce is going to change.   Work itself may change, although it may take 10 or 20 more years. We need to be ready for change.   We need to prepare.   Train.   Think ahead.   We dont want to be left on the cutting room floor while all of our colleagues move on.   Its enough to make you want to take a nap! With all of this impending change, its a good idea to stop and review the here and now.   Dont get too caught up in the what ifs of the future that you miss something in the present.   No, you dont want be left behind.   You want to keep up-to-date.   Change will come with or without you.   Seems like the day before Valentines Day is a good time to suggest that you stop and smell the roses.   Keppie Careers will help you prepare for change.   Resume writing, career coachingwe do it all

Sunday, April 19, 2020

Why Use A Professional Resume Example

Why Use A Professional Resume ExampleThe most important thing to remember is that the purpose of a professional resume example is to make sure you don't forget the name of your client and how to write a convincing sales letter. Without the importance of this, your work will be very useless and when all the other things have been done, your whole career will be destroyed.Now the question arises if you should use a professional resume example and not your own. Personally I wouldn't, but if you need one, then you can also use it. On the other hand, I suggest that you use a professional resume example.Now let's look at why the professional resume example is so effective, you see it not because it's different or has a fancy format, but because of the presentation of the professional resume example. Now when you use a sample, you know that you are going to be presenting your information and that it's going to be going to the right people. You are not going to find out any flaws because eve rything has been provided, this includes the spelling, grammar and the formatting that in fact, when written correctly will make you appear professional, so you will come across as a professional with your writing.Now another point of this is that you aren't going to come across as someone who is clueless with regards to how to do a job, because you did not copy and paste the information from your own resume, you wrote it all out yourself. It would be best to copy your own resume and place it on your resume and then re-write it. Doing this will get rid of the mistakes, like if you use the wrong format for your table of contents or where to list your accomplishments, etc. you can correct the errors later when you are writing your own, professional resume.Writing your own resume is something that takes time, you won't be able to do it for the first time unless you have lots of experience in the field, I personally had a few dozen resumes, even though I'd never had a job before. So don 't be scared to take the time to learn more about writing resumes. Look for an expert in your field, because that's what they do, they write the resumes and help people out of the lack of expertise in their area of expertise. If you don't do this, no one will and nobody will help you out when you need them to.Your own resume is very important to your future, don't make it the only thing you need, write your professional resume as well. Don't just copy and paste, rather create a new part and insert your accomplishments, skills and knowledge in this section. When you do this, you are taking the responsibility of writing the resume, your professional resume.So, when you go out to start your career, and you are a new person coming into the industry, or have gone through an apprenticeship, take some time to learn more about the business. You will have the necessary tools needed to make your career successful, your professional resume, and will be able to land a job.

Tuesday, April 14, 2020

Land O Lakes CEO Beth Ford Talks Rise to the Top

Land O Lakes CEO Beth Ford Talks Rise to the Top When Land O’Lakes CEO Beth Ford was a teenager, she made $2 per hour de-tasseling corn and cutting out weeds in soybean fields in Iowa. That was long before she earned the top spot at one of America’s largest dairy producers this summer â€" joining a small group of women who lead Fortune 500 companies and becoming the first openly gay woman to do so. But whether in the cornfield or in the boardroom, Ford maintains her career and titles she has collected along the way were never about her. “I haven’t sought to have some platform,” Ford says. “I’ve sought to be the CEO of this company â€" and to be the very best CEO, to be the best leader, and partner with my team, and to do everything I can for our farmers and members.” Ford’s inevitably busy entry to the top post has been complicated by the setbacks from the retaliatory tariffs spurred by President Donald Trump’s trade war. Many Land O’Lakes farmers, who work with dairy, soybeans, and grains, are struggling in the crucial export market as a result, Ford says. On top of managing this challenge, in her first six weeks, Ford has met with her employees, crashed intern presentations, traveled to 16 different cities to meet with local farmers, met with crucial partners like Walmart and Hershey, restructured her team, and prepared for a busy fourth quarter, among other tasks. And she’s been pushing Land O’Lakes beyond its reputation for simply selling butter to the forefront of the agricultural industry, where the company has been pursuing new technologies and developing more plant-friendly farming techniques. If anything, Ford’s first few weeks on the job represents her approach to using her career to help elevate others â€" not just herself. Her position as CEO was never about herself or her identity â€" but she’s “not pushing it away,” she says. Since her appointment, she has connected with women around the country, members of the LGBTQ community, and families with children who are coming to terms with their sexual orientation or gender identity. “What I would wish people to take away is to be you,” she says. “Bring your best self. You’ll be OK.” That philosophy has guided Ford throughout her career â€" and it’s what she hopes to instill in her 10,000 employees as she tells them to come to work as their most authentic selves. “If you develop a team atmosphere like that, if you see and feel the excitement, it’s fun to come to work,” Ford says. “Even when there are bumps, it doesn’t feel insurmountable. We’re going to go forward.” That idea is perhaps reflected in the company’s most recent commercial, which debuted during a recent episode of NBC’s The Voice. The ad, set to an alternative take on “Old MacDonald Had a Farm,” celebrates the female farmers in the cooperative. It was made before Ford became the company’s first female CEO â€" “I wish I could tell you we were that sharp with our timing,” Ford jokes â€" but comes at a crucial time in the company’s history. (Thirty-one percent of American farmers are women, according to the U.S. Department of Agriculture.) “People have a perspective or perception that it’s all men, and women aren’t part of it,” Ford says. “And that just couldn’t be further from the truth.” The same could be said of her peers in the business world. Women â€" including herself â€" make up just around 5 percent of all top Fortune 500 CEOs, and many of them have certainly faced their own set of challenges as a result. But Ford encourages other women to go for promotions, ask for raises, and challenge themselves at work. Asking for a promotion, she says, “could go one of two ways. They could say, ‘No, you’re not ready,’ and you’re actually in the same position you were before. You get to then ask the next question: ‘If it’s no, then why is it? Tell me. Help me understand where my gaps are. Help me learn.” “But be careful,” she adds, “because you have to be able to accept that feedback.” Regardless of the outcome, she says, “I try to move forward with confidence and resilience. It’s critically important as part of good career success to move the ball forward.”

Monday, March 16, 2020

10 Signs Youre in the Wrong Job and Need to Quit

10 Signs Youre in the Wrong Job and Need to QuitWe all know a job is a good thing to haveeven, sometimes, the wrongjob. But if youre in a job that truly isnt the best one for you, then it might be time for a change. If youve started to feel unchallenged or miserable at work and find yourself simply going through the paces to get through to the weekend, then it might be time to start asking yourself questions. googletag.cmd.push(function() googletag.display(div-gpt-ad-1467144145037-0) ) Staying in a bad job too long can damage your career. Here are 10 ways to tell if your current job is all wrong.1. There isnt enough money in the world that would make you happy.Its bedrngnis just that youre not being paid enough. When you ask yourself how much you should be making, you still experience that sinking feeling in your stomach that says you just dont want to be there. Honor that feeling. If not even a big fat raise can make you feel good about your current job, its time to start looking e lsewhere.2. Youre getting bad feedback.Not just once or twice, but oftenand consistently. This job just doesnt come as naturally to you as it does to your coworkers, and its making you feel bad about yourself. Take some of that feedback to heart and learn to accept your limitations. Then take responsibility for yourself and your career and find a place where youll be a better fit.3. Youre just not passionate about it.You listen to people talk about their businesses and their exciting jobs with envy. You could care less about your company and what you do, and you certainly dont think its interesting enough to bring up at dinner parties. Start by rethinking what you are passionate about, what you actually like to do, then see if you cant find a job doing one of those things instead of what youre doing now.4. You cant be yourself.There are plenty of companies out there that want you to be a corporate automaton, but these are fading out of popularity and being replaced with companies wh o make it their mission to encourage their employees to be who they are. If you have a big personality, stop trying to pound yourself into the wrong-shaped hole. Find a better fit.5. Your industry is dying.Rats are running from the sinking ship. You know its over. Your company knows its over. Your industrys time has run out and youre witnessing its steady decline. Instead of going down with the ship, why not figure out way to take your skills and market them in a new industry?6. Your boss hates you.Its not just that you dont like each other your boss really seems to be out to get you. If this is you, and your work situation has become toxic, theres probably nothing better you could do than find a way out.7. Your commute is killing your soul.Or even if its really not that bad, you just hate your job so much that the process of getting up in the morning and making your way there fills you with dread and sloth. This is a pretty good sign that you need a change.8. Theres a ceiling.There arent many (or any) opportunities in your company for you to advance. Even if you dont actively hate the job you have, its probably not a great idea to stay in a job that wont allow you to work your way up.9. Your work/life balance has nobalance.Work/life balance is incredibly important. Make sure youre not burning out. Some jobs will always be mora intense than others, but keep in mind that you wont always be young and you want to stay healthy enough to be able to get through your whole career in one piece. If a job just wont let up, it might be a good idea to move on.10. Youre not learning.The minute you stop learning new things and being challenged is the moment that you are officially stagnating. This is always a bad idea, in the work world and in your life. Find a way to constantly push yourself to learn and try new things. And find a job that will let you do this to help maximize your career growth and potential.

Wednesday, March 11, 2020

How to Determine If the Purpose of Your Resume Is Clear

How to Determine If the Purpose of Your Resume Is Clear How to Determine If the Purpose of Your Resume Is ClearBuild an effective resume that supports your job goals. Heres how. TWEETHave you ever tried to fly a kite without a string to guide its direction or without a tail to give it proper weight and navigational assistance? Sounds pretty frustrating - unless you dont care where the kite goes. Sending out a resume without giving it direction or strategic entwurf can be a similar exercise in futility.Like a kite, a resume needs to be built properly (eye-catching, easily readable design and format), guided to its destination (by tailoring it to a specific job and market), and weighted properly (with quantified accomplishments and responsibilities).Consider the purpose of your resume.A resume is the absatzwirtschaft vehicle that, when crafted effectively, will facilitate your ability to secure an interview. It will also help you prepare for that interview because it will highlight you r key selling points and boost your confidence in your own abilities.Like many applicants, you may feel at a loss for words when you initially try to list your accomplishments at work. I havent contributed anything, you say. I just do my job. However, once you take a step back and go through the process of brainstorming how youve actually added value to your department or company, I guarantee your feelings of self-worth will rise - and even soar. And that confidence will definitely get noticed by the hiring manager during your next interview.Define your resumes intended destination.While written resume objectives are no longer the standard, it is imperative that your job goals are clearly stated and supported throughout your resume for it to be effective. Below are questions to ask yourself before you start the resume-writing process. Your answers will help give your resume the direction and content it needs to land in the right place. Who do you expect will read your resume?Believe it or not, most job applications are not initially reviewed by a human being. Instead, an electronic applicant tracking system (ATS) will scan your job application for keywords and skills. If you are fortunate enough to have an actual human read your resume, the design can either hurt or harm you, depending on its effectiveness and readability. Keep in mind that HR professionals may not be familiar with all industry or job-related acronyms, so use both the acronyms and the actual words. Managers will pay more attention to your specific accomplishments to try to determine if you would be an asset, so make koranvers these are prominently featured. Which industry are you targeting?If you are open to a variety of industries, this point does not apply. But if you are seeking a position in the manufacturing industry, for example, industry keywords need to be included in your resume. This will increase your chances of the electronic applicant tracking systems honing in on your resume. Sop histicated systems can now detect if keywords are actually used in context, so they have to be strategically and effectively integrated into your resume.What specific position are you seeking?Unfortunately for the over-stressed and over-worked, the days of sending out a generic resume for several types of jobs are behind us. You have to design your resume with a particular position in mind. You have to know what keywords, skills, areas of expertise, and qualities an employer is looking for in a candidate. And then you have to make sure you feature them in your resume and show - not tell - that you have them. That brings me to the next bullet point. What results do you want your resume to showcase?Do you get things done? Do you improve processes or procedures? Do you surpass sales goals? Do you lead teams?Simply stating that you possess a certain quality will have almost no positive impact on a potential employer. In fact, it may actually work against you. How many times do employers read, Highly motivated, multi-tasking, very organized, successful, team player? Too many times They either yawn or toss the resume.Instead of telling the reader about your skills,show them what youve accomplished using dollar amounts, percentages, descriptions of projects, and other quantifiable results.Ready for a new career? Get started with a new resume today.Related Articles

Friday, March 6, 2020

The Most Popular Free Modern Resume Templates

The Most Popular Free Modern Resume Templates A Secret Weapon for Free Modern Resume Templates Resume Samples can allow you to present your employment and education information the suitable way. Resumes are usually categorized by the style in which the info is presented. Whatever They Told You About Free Modern Resume Templates Is Dead Wrong...And Heres Why Several formats available A tremendous benefit of our CV layouts is that theyre supported by all well-known formats. There are three major types of resume templates. The freebie includes a PSD file and all the layers are named and grouped perfectly and simple to customize to satisfy your needs. The freebie was made by Mats-Peter Forss. Free Modern Resume Templates Features Theres no specific length for a resume, and theres no voreingestellt to it. A term design is easily the most perfect kind of protection and is a crystal clear assurance strategy. Modern resumes like your modern CV have to be job specific to stick o ut from the remaining basic resumes submitted. The subsequent professional resume template is suited to professional bankers, and its just what you need. Gossip, Lies and Free Modern Resume Templates Resumizer free resume creator allows you to preview your resume at any location in the creation procedure. The freebie consists of genau Docx and Pdf documents so it is easy to edit it to your requirements. All you need to do is simply edit the document to include your individual details. The upcoming free resume template is made in the shape of a brochure. Ensure you didnt miss whatever could cost you the job that you dream about There are lots of beautiful resume templates out there, but nevertheless, it can be simple to feel as a lot of the greatest cost a ridiculous quantity of money, require special design programs in order to edit, or both. Even if youre an excellent worker, but youre bedrngnis able to present the details in your resume properly, you might miss the chanc e. Even if youre a fine worker, but youre not able to present the details in your resume properly, you might miss the chance.

Thursday, January 2, 2020

Easy Ways to Advertise Your Media Brand

Easy Ways to Advertise Your Media BrandEasy Ways to Advertise Your Media BrandMedia advertising should be part of an overall promotion campaign that targets desired audiences and convinces them to take action that benefits your company. There are several easy ways to advertise your media brand, depending on what you want from your customers. The best media advertising strategy creates a mix of different types of ads, each one targeting different needs. Topical Ads Topical media advertisements are the simplest to produce and address specific goals. For example, if you want to give your audience a call to action to tune in to a particular newscast or pick up a specific edition of the newspaper, this is the type of ad you might want. A newspaper might highlight its own content with an ad that says, Read our complete 14-page high school football preview in Fridays edition. A television station might promote its newscast by saying, Bed bug battles What hotel workers dont want you to k now. Tonight on Channel 2 News at 6 oclock. Topical ads are fruchtwein effective when you have exclusive content that will compel people to read, listen, or watch, or when you need a quick boost in your audience numbers. Topical ads have a short shelf life and cease to be relevant after a special section has been published or a special broadcast has aired. However, if you string together a series of topical ads over several days or weeks, you can turn these small gains into long-term trends. Image Ads Image-based advertisements are the opposite of topical ads. They have longer shelf lives because theyre not geared toward getting people to the newsstand or newscast for specific content. Instead, they build your brand by highlighting the qualities you want audiences to associate with your media product. A TV station may want to be known as the leader in breaking news coverage. To accomplish this, it could produce a gritty, aggressive image spot with quick edits of the news team in action during a flood, hostage crisis, or plane crash. A competitor may seek a different image, one of a compassionate neighbor who cares about your problems. Its image ad could show members of the news team in the community, pushing a child on a swing at the playground, handing a bouquet of flowers to an elderly lady, or picking up trash off the curbside. This form of media advertising wont translate into an instant Nielsen ratings boost for either station, but they can help differentiate your station in an industry where local TV news broadcasts sometimes are viewed as all the same. Its also a good way to target audience demographicsbecause certain imagery performs better, for example, with males aged 18 to 29 than with females 50 or older. Comparison Ads Comparison advertising sets aside imagery for hard facts. If your audience isnt noticing the reasons why your media product is unique, comparison ads might be the solution. Care must be taken to not appear mean-spirited. If your news outlet wants to be seen as a friendly, neighborly alternative, comparison advertising may not work at all. If you do want to set yourself apart, something like this might work Channel 4 is the only station with live radar. Not Channel 5. Not Channel 17. Only Channel 4 brings you important weather updates before they become a threat. You also can soften the punch by not naming your competitors directly. Customer Testimonials Some advertisements allow readers, viewers, or listeners to do the talking, touting the benefits of your media company. These ads sometimes are considered mora credible than other forms of advertising because real people are seen as more trustworthy than an announcer making a pitch. A parent could be seen saying, I used to start my day with the local paper or by flipping on a morning newscast. But now I go to my hometown website to know which way to drive to work to avoid traffic. While a reader or viewer offering a testimonial is seen as more belie vable than either an announcer or an employee of the news outlet, the reality is that many such testimonials are scripted and use paid actors whose home settings are studio sets. Whether using real customers or actors, it is critical to use people who match the demographic you are trying to reach. For example, if you are trying to reach younger viewers, a testimonial from a middle-aged man wont help. Scripts also are important. If you write something for the person to say, make sure it sounds conversational. An alternative is to allow the person to speak her own mind about what she likes about your company. Jumping on the Bandwagon A jump-on-the-bandwagon ad conveys that everyone is buying a product, so shouldnt you? A fledgling top-40 radio station might try to convince listeners that everyone is making the switch away from their longtime competitor. This can persuade people who want to be part of a trend and dont want to be left behind. Because this type of pitch is everywhere , it works best when its used with another form of advertising. Otherwise, it will seem empty when you say youre the fastest-growing radio station in town with little else to back up your claim. Bandwagon ads are more effective when backed up by data. For example, if your TV or radio station has experienced a ratings boost, this type of ad can be an effective way to share that information. Proof of Performance A proof of wertmiger zuwachs ad uses past events to show how your news organization handled a big story, like an election night or a hurricane. The ad could use statements such as When Hurricane Hilda battered the coast, Action News was there or The next time bad weather threatens, turn to Action News. You want to remind people of what you did better than anyone else. Even people who missed your hurricane coverage will be exposed to what you accomplished and will be left with the message that the next time theres an emergency, they need to choose you for information. Its i mportant to be tasteful with such ads because bragging too much can be a turnoff, especially in a crisis involving the loss of life. You dont want to say, When 10 people died, we were the first to tell you and have your audience accuse you of poor taste.